Perfect Moment said on Thursday it achieved record media reach and celebrity buzz, during its 2025 fiscal year ended March 31, 2025.
The luxury skiwear and lifestyle brand said in fiscal 2025 it reached a record 16.6 billion global unique visitors per month through digital media coverage, an increase of 108 percent year-over-year.
The brand also saw its total social audience jump, with 934 million people reached by content posted organically by celebrities, influencers, fashion figures, and media outlets around the world.
During the 2024–2025 ski season, which spanned the third and fourth fiscal quarters, the company’s social reach alone climbed 101 percent to 597.1 million. Global print circulation of editorial stories featuring Perfect Moment hit 25.6 million.
The brand’s fourth quarter saw a surge in celebrity-driven buzz, with Instagram posts from some of the world’s most followed personalities, including Priyanka Chopra Jonas, Brazilian pop star Anitta, Australian model and entrepreneur Miranda Kerr, Portuguese model and actress Sara Sampaio, and American-British actress Rachel Brosnahan, among others.
Perfect Moment’s headline-making collaboration with Johnnie Walker, Diageo’s top Scotch whisky label, helped elevate the brand even further. The launch of the Johnnie Walker x Perfect Moment capsule collection was supported by a high-profile brand activation at the St. Regis Deer Valley mountain resort.
“Our highest-ever numbers demonstrate our brand’s rising cultural relevance, deepening consumer appeal, and strong growth momentum as we enter our next phase of growth and evolution,” said Perfect Moment president and chief creative officer, Jane Gottschalk.
“We couldn’t be more excited about what we have achieved and the phenomenal opportunities ahead.”
Gottschalk noted that Perfect Moment’s visibility now rivals that of category leaders such as Moncler and Canada Goose. The brand’s own social media following has surpassed 440,000 across Instagram, Facebook, and TikTok, reflecting a 15.2 percent increase over the previous year.
Looking ahead, Perfect Moment recently reported a record volume of wholesale preorders for its upcoming Autumn/Winter 2025 collection. These orders, which already exceed last year’s total by 30 percent, represent the largest wholesale book in the company’s history, excluding collaborations.
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