For this summer, the Pepsi brand has partnered with two UK-based names on clothing releases in its brand colours linked to its football-themed ‘Refresh the Game’ campaign.
The campaign “celebrates football’s iconic personalities” and the drinks giant said it’s extending its vision to fans through the two fashion partnerships that “embody the campaign’s spirit of honouring football heritage, whilst championing its dynamic future”.
First, it’s worked with streetwear specialist Clint419 (among others) to create the ‘Wear-A-Ball’, a jacket “that transforms into a ball in minutes”. Using a proprietary construction technique, and lightweight, 100% recycled polyester, the jacket is a world-first design.
And a new collection is also launching with Classic Football Shirts featuring “refreshing retro fits and modern classics styled by the leading women’s players in the game, including Caroline Graham Hansen, Farah Jefry, and Alexia Putellas”. These join the icon shirt, launched in celebration of Pepsi’s long-standing involvement and support of the game.
As mentioned, the Wear-A-Ball jacket is more than just a collaboration between Pepsi and Clint419. It also involves football media business COPA90, with the jacket design led by techwear specialists Niran Nair and Pasquale Daniel, alongside Jenni Arksey at Goose Design.
So how does a football convert into a jacket and back again? Once unzipped and fully deflated, the flat laid ball sits flush inside the neck panel of the jacket and can be adjusted around the waist pockets to fit the individual in the same style as a backpack.
The partners said that to ensure the playability of the ball wasn’t compromised, the jacket had to be created with the lightest weight material so that it would easily pack inside the ball.
Style-wise, it comes in an electric blue and black colourway. The hooded jacket features reflective silver accents across the chest with the Pepsi globe logo on the front.
Pepsi is releasing a limited run of the Wear-A-Ball, available for fans who purchase one of the limited-edition football shirts via Classic Football Shirts. There are 25 Wear-A-Balls to win online and in the retailer’s Manchester and London stores.
As for the wider Classic Football Shirts partnership, this month it features two shirts, with July seeing the launch of three “bespoke fashion garments” that are the result of it partnering with “a rising couture designer”. They’ve been reworked from Pepsi football shirts supplied by Classic Football Shirts.
Finally, September will see a retro 1970s shirt launch that reimagines the legendary look from Pelé’s 1981 ‘Have a Pepsi Day!’ film.
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