Neous, the British luxury shoes and bags specialist, has opened a springtime concession inside Selfridges, London, with the space created in collaboration with design studio Monument.
The “immersive ‘Home-from-Home’ concession [is] a milestone for the London-based brand’s physical presence,” we’re told.
It showcases the latest spring/summer and high summer 2025 “artisanal” collection of accessories, alongside a selection of exclusive-to-Selfridges pieces, “within a carefully curated environment that reflects the brand’s refined minimalism and commitment to craftsmanship”.
The company, which was founded by its creative director Vanissa Antonious, avoids “fleeting trends” and said its core collection of recognisable pieces will be available, including the golden spherical magnetic closure of the Phoenix bag, the “structured yet sensuous forms of its footwear”, and the “fan-favourite” Irena kitten slingback heel.
The exclusives include the Taurus 1.0 mini bag, a new iteration of the voluminous Taurus bag that debuts in dark chocolate suede, sand suede, and fine-woven raffia trimmed with dark chocolate leather.
And the Berenices bag is reimagined in a rich burgundy suede and leather. It’s a voluminous holdall with shoulder straps wrapping around its body, and magnetic folds at the corners.
The concession is on the ground floor within the Accessories Hall and will be open until 20 April.
The installation “brings together design, materiality, and form” and is intended to offer visitors “an inviting and intimate introduction to [the label’s] distinctive approach to luxury footwear and handbags”.
As mentioned, it was co-designed with Monument Store, the London-based, female-founded design studio of Leah Forsyth-Steel and Victoria Spicer. The company said its reflects Monument’s “meticulous curation of furniture and art objects, each chosen for its form, material synergy, story, personality, and permanence. Their vision aligns effortlessly with Neous”.
The pieces Monument has chosen include a Kazuki Chair by Kazuhide Takahama, Steltman Chair by Gerrit Rietveld, Megaron and Poul Poul lamps, and a custom-made lacquer coffee table, mirroring the shapes of two Neous bags.
Selfridges’ Sara Wong, director of buying for accessories, said: “We are delighted to be partnering with Neous on their first physical pop-up at Selfridges, a brand that is renowned for its modern minimalism and considered designs. We have been a long-time champion of [the label], recognising its unique blend of London sophistication and global design influences in both their handbags and footwear.”
Copyright © 2025 FashionNetwork.com All rights reserved.
