Moncler Grenoble stages high-altitude show in Courchevel

Moncler Grenoble has staged a high-altitude runway show in a snow-covered setting at the French Alpine resort of Courchevel, with an array of celebrities and the label’s ambassadors as guests.

The luxury down jacket label brought to the resort’s airport, the Altiport, with a runway at over 2,000 metres altitude, some 140 looks by its heritage Moncler Grenoble line, combining high performance and style in a collection designed for both the pistes and après-ski.

The show took place at sunset in a cosy atmosphere, with snow-capped mountains in the backdrop and the guests warmly enveloped in white capes, sitting in front of a horseshoe-shaped walkway. The live soundtrack was a blend of modern and classical pieces played by a symphony orchestra.

The Moncler Grenoble Fall/Winter 2025 collection challenges the convention of Alpine apparel, drawing its inspiration from the world of tailoring. It blends meticulous materials research, refined knitwear, innovative techniques and fabric treatments with sophisticated embroidery and decorations, for a sartorial-tech approach exemplified by the intricate inlays on ski suits and jackets.

Knitwear features throughout the wardrobe, from outerwear to intermediate layers, and also includes skirts with a snug texture. Some of the outfits come in tweed-like textures obtained by applying wool embroidery on patchwork fabrics in lacquered nylon. Natural and faux shearling is used for wraparound coats and to decorate collars, cuffs and handbags.

The collection includes some unexpected materials, like workwear-inspired denim and canvas, formalwear-style houndstooth wool, and even richly textured bouclé wool. The palette chiefly consists of neutral shades like white, beige, brown, and grey with hints of blue, brightened by flashes of red and deeper navy and black hues.

Moncler Grenoble also presented an exclusive snowboard by Whitespace, designed by snowboarding legend and global Moncler ambassador Shaun White. The board, whose innovative shape is suitable to all terrains, adds to the collection’s range of high-performance equipment.

The show was the crowning event of an Alpine weekend organised by Moncler in the picturesque Les Trois Vallées resort, the label’s guests enjoying a range of skiing, snowboarding and snowshoeing activities.