LuxExperience — the group formerly known as Mytheresa — has been announcing a series of leadership updates for its various brands and Wednesday saw it unveiling the top team of its off-price giant, Yoox.
The company said the “move comes as the Yoox store brand transforms as part of the newly formed group into a much simpler and more agile standalone business”.
Moving forward, Yoox will “simplify and streamline its business model in order to re-install growth and profitability into a proven business model. [It] will strengthen its unique brand position and customer value while benefiting from streamlining the back-of-house operations”.
As for the leadership team, Mirko Nobili has been appointed CEO and he supports the integration of Yoox into the group “while transitioning from his previous role as COO of Yoox Net-A-Porter into his new role”.
He joined YNAP in 2020 as global operations director. The company said “his strong knowledge of operations, customer needs and organisational change has been built through critical roles at a range of companies including Nestlé Italiana and Burberry, where he spent seven years in successive roles as VP of Global Supply Chain for Beauty and Transformation, respectively, before becoming VP of Global Customer Fulfilment at Burberry.
Marco Petrucci takes on the role of chief technology officer, being responsible for the tech stack of Yoox and The Outnet and data platform. He also continues to oversee the tech stack and data platform of Net-a-Porter and Mr Porter until their migration onto the new platform is completed. Most recently he held the position of chief technology & product officer of YNAP having worked his way up since he joined Yoox in 2009 as senior developer.
Fabio Corfone takes on the role of chief digital growth officer of Yoox and The outnet overseeing customer insights, marketing tech, CRM/email marketing, and performance marketing. He joined YNAP in 2018 as performance marketing director Off-Season and most recently was chief digital marketing officer.
Meanwhile Manuel Ortega Garcia takes on the role of COO and also supports the integration process while transitioning from his previous role as global digital production director to his new position. He joined YNAP in 2015 and was previously production and logistics manager at Iveco.
The company also said that Emanuele Agosta moves up to CFO; Paolo Crovato, who’s been with the firm since 2021, is chief people officer; and Vanessa La Greca is legal director having previously been YNAP’s head of legal.
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