Love magazine relaunches after five-year hiatus with new creative directors

British fashion magazine Love announced its return on Monday, with the bi-annual publication set to unveil its premier edition as an independent title this September, under new creative directors, Juan Costa Paz and Nordine Benotmane.

Part of the Paris-based agency, Convoy, Costa Paz and Benotmane will lead an international editorial team at Love, whose rebrand promises to offer a “distinct perspective that steps outside the Anglo-American fashion axis, rooted in European culture, but engaged with a global creative community,” according to a press release.

In addition to the magazine’s fashion bread and butter, the luxury publication will also spotlight emerging technologies, health, identity, politics, art, film, and travel.

“I’ve lived in Paris for over twelve years, and the city has shaped the way I see the world. With Love, I want to reflect that generosity back – to spotlight a new generation in France that’s self-aware, culturally engaged, and globally connected. There’s a youth here exploring its identity while staying closely attuned to what’s happening elsewhere -in Lagos, Seoul, Buenos Aires,” said Costa Paz, who ​spent three years as global creative director at Vogue, where he shaped the creative direction of the fashion bible worldwide.

“This is a year for fashion to look beyond itself – to step outside the echo chamber and move forward by engaging with new cultural spaces. Our goal is to make Love a platform where those perspectives meet, collide, and spark something meaningful.”

Love will be published in both print and online, and will also serve as a platform for events, conversations, and cultural programming, as part of its relaunch.

Distribution will be global with a focus on key cities such as New York, Paris, Milan, London, and Los Angeles.

“The most exciting creativity happens through exchange – when different worlds, disciplines, and perspectives collide. Love is designed to host and celebrate that kind of energy,” added Benotmane.

Love magazine was founded in 2009 by UK stylist and fashion journalist Katie Grand.

Grand left the Condé Nast-owned title in 2020, revealing at the time, “The world has changed, and I have changed, and what is important is now so clear. Telling beautiful and important stories will never change. But it’s time for something new, it’s time for something different.”