Louis Vuitton announced on Tuesday the appointment of Jeremy Allen White as its new ambassador, as the French luxury maison looks to bring the American actor’s star power into its already burgeoning celebrity fold.
The born-and-bred New Yorker rose to fame for his lively portrayal of chef Carmen “Carmy” Berzatto in the series, “The Bear,” which earned him three consecutive Golden Globe Awards for Best Actor in a Television Series. Allen White has also featured in the series “Shameless,” as well as the short film ,“Cornflower”, and most recently, “The Iron Claw.”
Next, the actor will play Bruce Springsteen in “Deliver Me from Nowhere”, as the American looks to expand his acting repertoire into biopics.
Allen White’s relationship with the Louis Vuitton began at the SAG Awards in February, and then the ‘Superfine: Tailoring Black Style’ edition of the Met Gala earlier in May, where both times the actor was dressed in the Parisian brand, whose menswear is designed by Pharrell Williams.
“Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless. At Louis Vuitton, it’s about real people who move culture forward—and Jeremy lives that. We’re proud to welcome him into the family,” said Williams.
A notion reiterated by the LVMH-owned brand, whose mega male celebrity roster already includes J-Hope, BamBam, Jackson Wang, Callum Turner, Timothée Adolphe, Léon Marchand, Antoine Dupont, Felix, and Enzo Lefort.
“With a refined personal flair and magnetic on-screen presence, he captures the essence of modern artistry: effortlessly blending style and elegance in harmony with Louis Vuitton’s signature,” said Louis Vuitton, in a press release.
Louis Vuitton’s partnership with Allen White follows the actor’s viral underwear campaign with U.S. brand Calvin Klein for Spring 2024, which depicted the chiselled star walking around New York City in a pair of white boxer briefs, soundtracked by Lesley Gore’s hit, “You Don’t Own Me.”
While Allen White’s raunchy partnership with Louis Vuitton isn’t likely to cause a social media firestorm, parent company LVMH is hoping that the actor’s new connection with its biggest brand will inject some much needed buzz.
In its most recent trading update in April, LVMH reported a 3% drop in first-quarter sales, compared to 1% growth in the fourth quarter, as the luxury industry bellwether fights a downturn in demand for its high-end goods.
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