Reports last week that Jonathan Anderson was taking a new approach with his JW Anderson brand have now been confirmed with the company announcing more details of its reset.
Having unveiled images from its Resort Spring 2026 offer, the company said that “curating is Jonathan Anderson’s most favoured creative tool”. And that underlines the new JWA strategy as Anderson settles into his still-new role as creative chief of both Dior’s women’s and men’s collections but aims to continue his signature label and allow it to develop.
The company said that JW Anderson has been “radically reprogrammed: from the logo which has been slimmed down and the serif made more evident, to the way it is presented in a new store concept. The principle Jonathan Anderson follows is simple to the point of being blunt: things I like and I would like to have around me. And everything has a story”.
We’re told that curating is an “utterly personal urge” that Anderson “now channels into a re-articulated JW Anderson. This refined world is centred on objects of elevated craftsmanship: curated fashion collections alongside homewares, artisanal goods and the very idea of collecting. A modern-day cabinet of curiosities”.
The offer comprises an “ever-evolving, seasonally-updated” selection of “twisted classics” with a ‘made in’ narrative connected to local craft, something that’s “fundamental to the JW Anderson ethos”. Denim made in Japan, historic silk damask fabric woven in England, Scottish knits and Irish linen are a few examples.
For the first season, “the collection is at once a ‘best of’ and a prelude to new evolutions. It is presented within a lookbook that features Jonathan Anderson’s close-knit circle of friends, long term collaborators and acquaintances”.
The store concept has been developed by architects Sanchez Benton “to bring to life the new JW Anderson in an ambience that is enveloping and familiar; a grammar of warm materials and colours that embodies a feeling of the handmade and beautifully-crafted”.
As for individual objects — think re-editions of Charles Rennie Mackintosh’s lamps and stools in Scottish oak; Jason Mosseri’s Hope Spring Chairs; ceramics by Akiko Hirai; hand-picked books and antique gardening tools; Lucie Rie mugs; handmade Murano glassware; Welsh blankets; hand-forged nails; Houghton Hall Estate honey; coffee-flavoured tea from Postcard Teas; “and much more”.
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