Italian jewellery brand Nomination plans new stores in the UK and Türkiye as turnover climbs 30%

The Florentine brand Nomination, known worldwide for its modular stainless steel and gold bracelets, will celebrate its 40th anniversary in 2027. In terms of results and retail expansion, it continues its unstoppable growth.

“2024 was an extraordinary year, during which we exceeded our expectations by achieving a turnover of more than €60 million, up 30%, and we are confident about consolidation in 2025 as well,” explained Alessandro Gensini, Marketing and Communications Director of the company and son of founder Paolo, to FashionNetwork.com. “All our product lines performed well, starting with the modular bracelets and the links, which are sparking a collecting craze in many markets alongside our fashion collections. We are the inventors of accessible luxury jewellery: with gold prices soaring, our stainless steel and gold bracelets are highly appreciated by young people, who can treat themselves to a precious, high-quality, unique and customisable piece made in Italy.”

The company’s figures are impressive: Nomination produces between 15,000 and 18,000 links per day at its Florence headquarters and sold 3.25 million links last year, along with 850,000 fashion jewellery pieces placed on the market.

The company, which generates a large part of its turnover in Europe between Italy and England, is also continuing to advance its retail development strategy. “Last year, we opened nine standalone stores — one in Sofia, one in Dubai, four in Türkiye, two in South Africa, one in Azerbaijan and another in Glasgow just a few weeks ago,” Gensini continued. “Moreover, we are planning further openings in England and Türkiye by the end of the year.”

Regarding other projects for this year, the manager is clear: “In addition to standalone stores, we will focus heavily on shop-in-shops within independent jewellery retailers, and we are working on new collections and symbols. From a communications perspective, we are preparing a new campaign that will launch in September, evolving from the current one. We want to highlight our heritage, our roots in Florence, and the originality of a family-owned company that has managed to innovate the world of jewellery and continues to set trends in the sector. Our social media platforms and selected content creators will increasingly become the ambassadors of our brand values and the unique language of our precious jewellery because Nomination is a truly accessible luxury for everyone,” concluded Alessandro Gensini.