From Iraq to the Netherlands: Inditex’s global expansion strategy

In 2024, Inditex expanded its presence with new store openings across 47 markets, reinforcing its dominance in global fashion retail. But where is the company focusing its expansion strategy, and what does its commercial trajectory look like for 2025? Closing its latest fiscal year on January 31, the Spanish powerhouse marked a significant milestone with its first store openings in Uzbekistan. Now, the group is poised to push forward, adding Iraq to its ever-growing list of markets.

​”We will enter Iraq with stores from all our retail brands, allowing us to introduce our fashion to a broad new customer base. Expanding into a new country not only assesses demand but also measures the market’s reception of our collections. We are incredibly excited about this next step,” stated an Inditex executive during the group’s annual financial presentation, where it reported a 7.5% increase in sales and a 9% rise in profits for 2024.

Alongside its expansion into Iraq, Inditex is reinforcing its presence in strategic global cities, with new flagship locations set to open in Nanjing, China; Athens, Greece; Eindhoven, Netherlands; and Osaka, Japan. Meanwhile, Zara Man is making a statement with a high-profile opening on Bahnhofstrasse in Zurich, one of Europe’s most prestigious shopping avenues.

Several of Inditex’s other brands are also expanding into new markets in 2025. Bershka will debut in Sweden, Oysho will enter the Netherlands and Germany, and Stradivarius will launch in Austria.

“We will continue executing projects that secure our presence in the most iconic retail destinations around the world,” noted CEO Óscar García Maceiras, citing Zara’s upcoming flagship openings in Nanjing, China, and The Grove, Los Angeles, as prime examples. In addition, Inditex will introduce its third El Apartamento concept—a luxurious retail space merging Zara and Zara Home—within its Serrano Street flagship in Madrid. Meanwhile, London’s Oxford Street will welcome Pull&Bear and Massimo Dutti, while in Paris, Oysho will establish a presence in the distinguished La Madeleine district.

The United States, Inditex’s second-largest market after Spain, remains a strategic priority. In 2025, the company plans to open, renovate, or expand eight stores, with another 13 projects scheduled for 2026. The Los Angeles location will be joined by another opening at Forum Las Vegas, in addition to significant renovations and expansions in Boston and New York’s Hudson Yards.

“We are currently present in 25 states in the country, and in 2026, we will reach 26, including North Carolina,” said the executive.

At the close of 2024, Inditex operated 5,563 stores worldwide, with its total store count decreasing by 129 compared to the previous year. Among its brands, Zara leads with 1,759 stores, followed by Bershka with 854, Stradivarius with 835, Pull&Bear with 800, Massimo Dutti with 528, Oysho with 396, and Zara Home with 391. In total, Inditex’s retail space surpassed 4.6 million square meters.

Beyond its brick-and-mortar presence, the group now operates e-commerce in 214 markets, with online sales soaring 12% in 2024, surpassing the €10 billion milestone (€10.16 billion) for the first time. Digital sales now account for 26.3% of total revenue, supported by 218 million active app users and 8.1 billion online visits, marking a 10% increase year-over-year.