French apparel group Kaporal placed into judicial liquidation 18 months after management-led takeover

Translated by

Nazia BIBI KEENOO

Published



March 29, 2025

The Marseille commercial court ordered the judicial liquidation of French denim brand Kaporal on March 27, marking the end of the company’s operations. The ruling follows an 18-month management-led takeover and affects 280 employees.

Kaporal shuts down
Kaporal shuts down – Kaporal

As of March 28, Kaporal’s e-commerce site displays a closure message:
“Permanently closed. This site is no longer active. Thank you for your trust and support. See you soon, here or somewhere else!”

The liquidation ruling definitively halts the company’s activity. At its peak, Kaporal operated over 60 stores in France. According to the local newspaper, La Provence, the court did not permit business continuation under new terms.

The ruling brings an end to the company’s short-lived recovery effort. In July 2023, three senior managers took over the brand through a court-approved restructuring plan, aiming to save 78 out of 85 stores and retain 395 of the 434 employees. Since then, the company has further scaled back, focusing on restoring its denim heritage and reconnecting with its Southern French roots.

In 2023, Kaporal returned to trade shows and launched a Gen Z-focused collection under the name KPLR. Although it remained in the red during the fiscal year, the company significantly reduced its losses. The court acknowledged the turnaround efforts and authorized an exit from collective proceedings following a six-month observation period.

“Since the takeover, the team worked relentlessly to revive the brand, with a renewed focus on style and the popular, warm values that define Kaporal,” the company stated in a letter shared with FashionNetwork.com.

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“By returning to our denim roots and embracing bold collaborations, we reignited creative energy, clarified our brand identity, and reinforced our position in the market. We managed to modernize the offer without losing Kaporal’s authenticity—rooted in Mediterranean culture and, especially, its love for Marseille. Unfortunately, today’s economic conditions make it impossible to continue this work within the current framework.”

Kaporal had set an ambitious revenue target of €60 million, requiring sustained double-digit growth, which it ultimately failed to achieve. Although broader conditions in the French fashion retail sector have been challenging, the company has not disclosed specific reasons behind the decision to cease operations.

In the same letter, the leadership expressed gratitude to teams in France and abroad, acknowledging their commitment and resilience:
“Their dedication kept the business going and drove the necessary transformation. We also want to thank our partners, suppliers, and customers for their unwavering support and trust.”

It remains unclear whether a buyer will step in to acquire Kaporal’s assets, including the brand name.

Founded in 2004 by a Marseille-based family with roots in denim manufacturing, Kaporal posted €99 million in revenue in 2022 but struggled with persistent losses, which led to its restructuring. In 2023, founder Laurent Emsellem—who led the company until 2013, following its acquisition by TowerBrook Capital Partners—made an unsuccessful attempt to repurchase the brand, proposing to retain 281 employees and 70% of the store network.

Other Marseille-based denim players, including Golden Blue, owner of Le Temps des Cerises, expressed interest in the brand. The case also drew attention from Guerrida—operator of Frishop and Tritex—and off-price chain Noz, which explored acquiring Kaporal’s stock.

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