Former H&M CEO Helena Helmersson joins Mango’s board

As part of its drive to reinforce corporate governance and global leadership, Spanish fashion brand Mango has appointed Helena Helmersson — former CEO of the H&M Group — to its board as an independent director. The move marks a new step in Mango’s long-term 4E Strategic Plan, aimed at professionalizing its executive structure and aligning with international best practices.

“I’m incredibly proud to announce Helena’s appointment. She brings exceptional expertise, a strong international outlook, and an impressive track record in the fashion industry. Her visionary leadership will help us reach new heights and accelerate our global ambitions,” said Toni Ruiz, Mango’s president and CEO.

Helmersson brings more than 20 years of international experience in the fashion sector. During her career at the H&M Group, she held several senior leadership roles, including CEO from 2020 to 2024, with oversight of sustainability, production, and global operations. She currently chairs the board of Circulose and also serves on the boards of On Holding AG and Quizrr.

“I’m honored and excited to join Mango’s board,” said Helmersson. “The brand is pursuing an ambitious growth strategy — expanding its product range and global reach while remaining a leader in sustainability. I’m impressed by what the team has achieved and look forward to contributing to its continued success.”

Her appointment comes during a broader leadership transformation at Mango. Just last week, the company named Eva Gallego as the new head of its women’s division, aiming to strengthen its core offerings and drive growth in this key category.

The shift follows the recent departure of longtime executive Elena Carasso, who had served as director of online and customer experience for over three decades. She was succeeded by Marlies Hersbach.

Additionally, Mango announced the exit of Jonathan Andic — former global director of Mango Man — who stepped down to lead his family’s asset management firms. Josep Estol, who joined Mango in 2022 as executive director of the men’s division, has taken over the role.

With Helena Helmersson’s appointment, Mango’s board now includes Toni Ruiz as chairman and CEO, Jonathan Andic as vice chairman, and Daniel López and Margarita Salvans as executive directors. The board’s independent members are Jordi Canals, Jorge Lucaya, Jordi Constans, Marc Puig, Manel Adell and Helmersson. Eugenia Jover serves as secretary to the board in a non-director role.

Founded in 1984 by Isak Andic, Mango operates in over 120 markets worldwide, with a commercial network of more than 2,800 stores. In fiscal 2024, the company posted revenues of €3.34 billion, a 7.6% increase over the previous year.

As part of its 2024–2026 Strategic Plan, Mango aims to close fiscal 2026 with €4 billion in revenue and 500 additional store openings across domestic and international markets.