Carolina Herrera to debut main Spring/Summer 2026 collection in Madrid on Sept. 18

Carolina Herrera, owned by Spanish group Puig, will present its main collection outside New York Fashion Week for the first time in its history. On Sept. 18, the fashion house will unveil its Spring/Summer 2026 line in Madrid. Founded by designer Carolina Herrera, the brand described the move as a “unique celebration of the city.”

Over the past few years, Carolina Herrera has hosted two international runway shows: one in Rio de Janeiro for its Resort 2024 collection, and another in Mexico City for Resort 2025. The upcoming Madrid show will mark a milestone for the brand, as it experiments with staging a main collection abroad while still planning to return to New York Fashion Week in 2026. 

“This will be our third destination show, and it felt like the right time to experiment further and take a main collection abroad, even though we remain deeply committed to New York Fashion Week,” said Wes Gordon, creative director of Carolina Herrera. As a tribute to its American roots, the brand will also organize a private client event in the U.S. ahead of the Madrid presentation.

While the venue for the Madrid show has not yet been disclosed, Gordon hinted that it will take place in an “iconically Madrilenian” setting. “Madrid has always been one of my favorite cities in the world—rich in history, art, and culture. It’s home to incredible creatives with a unique approach to beauty and joy,” said Gordon. “Every time I visit, I leave fully recharged with inspiration. Here, the joy of life becomes reality.”

Gordon’s connection to Madrid runs deep. In 2024, he served as a judge for the Spanish edition of the Vogue Fashion Fund, which supports emerging designers. The year before, through its “Celebrating Women in the Arts” initiative, Carolina Herrera partnered with Madrid’s Thyssen Museum to sponsor the “Maestras” exhibition—featuring over 100 works by artists such as Artemisia Gentileschi, Angelica Kauffmann, and Sonia Delaunay.

As with its Resort 2025 presentation in Mexico City, the fashion house will collaborate with local Spanish artisans and creatives for the Spring/Summer 2026 collection. “At its core, this is a celebration of the people who make the city what it is,” Gordon said. “The starting point has always been to tell their stories and use this platform to highlight their talent and creativity, from the most traditional and folkloric to the modern and contemporary. It is an honor to work with them as part of our story with Madrid.”

Carolina Herrera joins a growing number of luxury fashion houses that have recently turned to Spain as a runway destination. In June 2022,  Dior presented its Cruise collection at Seville’s Plaza de España , while  Louis Vuitton showcased its Cruise collection in Barcelona’s iconic Park Güell.