Antler has enjoyed success over the past three years and hit annual sales of £45 million, but now the British travel brand has set its sights on further growth to become a £100 million brand by fiscal 2029.
That will involve continued investment in “brand, product, and people” with further expansion into new categories beyond luggage, Antler said as it announced its latest trading figures.
The ambitious outlook is underpinned by a third consecutive year of double-digit growth across FY22 to FY25, as the business ended its FY25 trading year (1 March 2024 to 29 February 2025) with those global sales of £45 million.
The UK remains the brand’s highest-performing market, which has seen 120% growth across key strategic wholesale partners including John Lewis, Selfridges and Fenwick. They now represent over 50% of total sales, up 16% on last year.
But also key to targeting £100 million sales is the physical expansion into the US and Australia that began in 2024 with the opening of two retail locations in New York and Sydney.
US ops were up 43% in FY25, supported by launches with department stores Bloomingdales and Nordstrom, while Australia, which continues to be Antler’s second-largest market at 40% of the sales mix, also saw year-on-year growth of 7%.
It said FY25 “marked the convergence of Antler’s brand reimagination and a renewed product strategy, brought to life for the first time with the launch of the Icon Stripe collection in April 2024”. It has become the brand’s best-selling collection and was the first to be designed under the leadership of managing director Kirsty Glenne.
For the FY26 trading year, a strategic focus on travel bags and accessories is forecast to grow the brand’s portfolio by 310% by the end of 2025. This month also sees the launch of the brand’s most premium collection. Two years in the making, the new Heritage Collection becomes “an ode to the brand’s 110-year travel and design legacy”, it said.
According to Glenne: “Antler had a transformative year in 2024 following the launch of our Icon collection, cementing our position as the cult British travel brand.
“In 2025, we’re dedicated to continuing our expansion into lifestyle, by diversifying our product offering with a strong focus on bags. As part of our global expansion strategy, we will also be investing heavily in new markets as we continue to grow across the US, Australia and RoW.”
And it plans to “redefine consumer expectations and continue expansion into new categories… FY26 is set to be the brand’s most exciting and innovative year yet,” she added.
Copyright © 2025 FashionNetwork.com All rights reserved.
