Brunello Cucinelli fetes its new BC Duo bag in New York

At the Cucinelli’s home, sisters are doing it for themselves. At least when it comes to the brand’s latest leather goods offering, the BC Duo bag. While officially launching earlier this month, the bag was officially celebrated in Milan last week.

The Manhattan stop is one of three events globally to build excitement for the handbag, which is the first time sisters Camilla and Caroline Cucinelli had entirely conceived and executed a design that addressed the needs of today’s busy women themselves.

FashionNetwork.com was on hand for the celebration that Carolina hosted.

With Camilla back in Italy working on the next collection, the younger Cucinelli sibling was tasked with hosting the affair, which could described as about as chic as an intro that tanned hide might typically receive in NYC.

Transforming an event space on West 8th street, the brand set up the trapezoidal-shaped bag—which derives its name from the notion of contemporary design and artisanal craftsmanship mixed with the parallel construction and the duo that created it—on geometric wood podiums and swathed the room in shades of brown and tan carpeting and drapes to drive home the idea.

While guests and friends such as Margherita Missoni, Derek Blasberg, Kristina O’Neill, and New York VIPs such as Phillipa Soo, ballerina Isabella Boylston, Charly Sturm, Ivy Getty, and Antoni Porowski listened to the DJ-violin stylings of Mia Moretti and Margot of the Dolls, posed for hand-painted portraits and posed with bags, Carolina demonstrated the versatility of the bad, carrying a mini version in black and worn with a sheer embellished black top with a bralette and pants while describing the bags genesis.

“We wanted a bag to represent the dynamic women who wear our ready-to-wear designs; our bag needs to be handy, lightweight, and useful daily, but with a special touch. It’s the perfect bag for a very busy woman,” Carolina said.

Co-creative directors, vice presidents, and sisters, Camilla and Carolina Cucinelli oversee the women’s offerings alongside their father and company CEO, Brunello. Teaming up at work has been beneficial for the female siblings, who work in a male-dominated business.

“We are women in a masculine business. Having a friend and sister who can help you daily is significant. Also, we have the same vision, exchange ideas daily, share the same friends, and live the same life, which is a plus every day. To see our company move into the future together in the same place is a super value,” said Carolina.

While Carolina’s trip is brief, she will have time to visit the brand’s retail space in the Big Apple, which includes a boutique in Soho, in the Meatpacking District, on Madison Avenue and its hyper-exclusive Casa Cucinelli in Midtown, before heading back home.

After that, the bag will appear in Shanghai, where the brand recently opened a store, signaling a prospective growth trajectory there.

The BC Duo bag perfectly sums up the brand and vision.

Perhaps Camilla put it best in an earlier interview. “The BC Duo looks to the future, injects our creative vision, and is dedicated to the next generation with the same principal brand values—sartorial, handmade, and pure craftsmanship.”