
Staging activations, winning new friends, CEO Guillaume Meyzenq outlines the strategy
Salomon went a full-court press in Paris this just finished menswear season this week, with a fresh pop‑up, product unveilings and breakfasts – cool activations designed to reach new eyeballs and win new friends. A look from Salomon’s Spring/Summer 2025 campaign featuring the XT-6 silhouette, styled with branded socks and bold urban layers. – Courtesy…