Australian Fashion Week (AFW) has announced its 2025 edition will take place in Sydney from May 12-16 at Carriageworks and other locations around the major Australian capital.
Under new management by the Australian Fashion Council (AFC) — after former event management IMG pulled its support back in November — the 2025 AFW edition will also have a new title sponsor, Shark Beauty, owned by U.S. giant, Shark Ninja.
“Shark Beauty is thrilled to celebrate the incredible creativity and innovation of Australian designers. Our commitment to empowering individuals to be the best version of themselves aligns perfectly with the transformative energy of fashion,” said Aby Shukla, SharkNinja, managing Director ANZ.
“We are excited to support this platform that showcases bold visions and exceptional talent from across the country, and we look forward to being a part of this exciting chapter in the Australian fashion industry.”
The nation’s leading fashion event will host runway shows from some 30 designers including Aje, Alix Higgins, Bassike, Beare Park, Bianca Spender, Boteh, Buluuy Mirrii, Carla Zampatti, Farage, Gary Bigeni, Haluminous, Hansen & Gretel, Jordan Gogos, Joseph & James, Karla Spetic, Ksubi, Lee Mathews, Liandra, Macgraw, Mariam Seddiq, Miimi + Jiinda, Nagnata, Ngali, Nicol + Ford, Permanent Vacation, Romance Was Born and Sir. the label, and 1800 Psycho, as well as a new The Frontier Group Show made up of Amy Lawrance, Courtney Zheng, Common Hours, Esse, Matin, Paris Georgia, and Wynn Hamlyn.
In addition to Shark Beauty, AFW has also a secured financial backing from the New South Wales government’s tourism and major events agency, Destination NSW.
“We are thrilled to come together to celebrate the designers participating in AFC Australian Fashion Week 2025. The schedule has been carefully curated to showcase the very best that Australian fashion has to offer. Our exceptional talent is in high demand both locally and abroad, highlighting the criticality of this dedicated global platform for them to shine” said Kellie Hush, CEO AFC Australian Fashion Week.
It’s been a tough 18 months for Australian fashion, with several mainstay brands and retailers announcing their closure. In September, Australian fashion darling Dion Lee announced its closure after the luxury brand failed to attract a buyer, three months after entering voluntary administration, with major investor Cue withdrawing its stake in the business.
That followed by Australian luxury multi-brand retailer Harrolds, which in October slipped into liquidation, owing over AUD$16 million in liabilities to a plethora of luxury brands.
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