Alohas strengthens global presence with new stores in Amsterdam and New York

The sustainable, on-demand fashion label is expanding its physical retail footprint globally. Following its entry into the Italian market earlier this year with the opening of its first store in Milan, Alohas continues its international growth with two new boutiques—one in the center of Amsterdam and another in New York’s iconic Nolita neighborhood.

Located at 21 Runstraat, the brand’s new Dutch outpost marks its official debut in the Netherlands. The 110-square-meter space offers the full Alohas footwear collection, available both through pre-order and in-stock selections.

Meanwhile, Alohas has also made its first foray into the U.S. market with a boutique that opened earlier this May at 260 Elizabeth Street, just steps away from SoHo in Manhattan.

“The United States is our largest market, and New York is a global epicenter of fashion, culture, and conscious living—values that perfectly align with our mission,” said CEO Alejandro Porras, expressing his enthusiasm for bringing the brand’s “unique blend of forward-thinking design and mindful consumption” to one of the world’s most inspiring cities.

The 43-square-meter New York store carries a curated selection of the brand’s footwear, from new launches to signature classics.

Both locations were designed by Valencia-based Clap Studio, whose concept draws inspiration from Hawaiian volcanic landscapes. The result is a minimalist and refined aesthetic that creates a warm, immersive atmosphere aligned with the brand’s ethos and Barcelona roots.

With these two openings, Alohas further cements its international standing. The brand now operates seven owned stores across Barcelona, Madrid, Milan, Amsterdam, New York, and Paris, where it has run a pop-up in Le Marais since September 2024. Looking ahead, Alohas is exploring expansion into other key fashion capitals, including London, Berlin, and Lisbon.

Founded in Hawaii in 2015 by Alejandro Porras, Alohas began as an on-demand espadrille label committed to ethical, sustainable production. In recent years, the brand has evolved to include apparel and accessories, while staying true to its core values and maintaining a production base across Portugal and Spain, specifically in workshops in Alicante.

According to its most recent financial results, Alohas reported revenue of €34 million for the 2024 fiscal year.