Louis Vuitton, Hermès, Chanel: luxury houses dominate ranking of France’s most valuable brands

The 2025 edition of the Kantar BrandZ ranking of the 50 most valuable French brands has confirmed the luxury sector’s predominance, with Louis Vuitton, Hermès and Chanel leading the pack. The luxury trio once again monopolised the ranking’s podium. In two years, the aggregate brand value of France’s top 50 brands increased by over 20%, to more than $506 billion, well up from the $424 billion valuation of 2023. Marketing research firm Kantar has calculated these values by combining financial data with its own consumer perception analyses.

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“The ranking illustrates the solidity of French brands, and their ability to create value over time, by combining desirability, strategic consistency and innovation. [French brands] have shown remarkable resilience and agility within a constantly changing environment,” said Cécile Lejeune, president of Kantar France, in a press release. According to the Kantar study, 39 out of the 50 companies examined increased their brand value in the period.

The ranking of the 50 most valuable French brands was again dominated by the luxury sector (with nine brands and a 63% share of total value) and the beauty and personal care one (eight brands, 15% of total value). Except for the presence of Orange (in fifth place) and Axa (tenth), the top 10 was monopolised by luxury labels – featuring also Cartier, which climbed from ninth in 2023 to seventh, and Dior (in eighth place) – and by beauty brands, with L’Oréal, Lancôme and Garnier.

The LVMH group carved out the lion’s share of the BrandZ ranking, with nine of its labels in the top 50. Besides Louis Vuitton and Dior, the luxury group’s other top 50 brands were Hennessy cognac (13th), Givenchy (20th), Sephora (22nd), Celine (25th) Moët & Chandon (26th), Veuve Clicquot (33rd) and Guerlain (48th). Louis Vuitton took first place in the ranking for the fifth consecutive year, its brand valuation growing by 9.5% in two years to reach $111.9 billion.

The LVMH group’s leading label was closely followed by Hermès, which was confirmed in second place thanks to a remarkable performance. The leather goods group’s valuation nearly doubled, growing from $57.5 billion in 2023 to $109.4 billion in 2025 (a 90% increase), and was one of the fastest-growing brands in the ranking. A result that reflected the two houses’ respective financial market performance: In April, Hermès overtook Louis Vuitton in terms of market capitalisation.

French brands and companies, their reputation for excellence a blend of heritage, creativity, expertise and innovation, have continued to shine, and were ranked by Kantar third globally in terms of brand value, just behind US and Chinese corporations and ahead of Germany, India and Japan. French luxury houses in particular were notable for their performance in the last two years, sustained by strong financial results and brand appeal, and rewarded for their high-end positioning, product quality and brand image work, despite experiencing some turbulence in recent months.

Besides luxury and beauty, the other sectors featured in Kantar’s 2025 France ranking were telecoms, with five brands, financial services, retail distribution and food. Kantar underlined the importance of exports for France’s top 50 brands, as 84% of their value was generated internationally.

“The strength of French brands lies in their ability to marry heritage, market response and modernity. However, their power is also highly concentrated: France’s first 10 brands account for 83% of the value of the top 30, as opposed to 63% in the UK and 66% in China,” said Anne-Lise Toursel, managing director of Kantar France.

Notable improvements were recorded by Orange, which rose from sixth to fifth place, reaching the top 5 for the first time, and by insurance group Axa, which returned into the top 10 by ousting Carrefour from 10th place. Two brands made France’s Top 50 for the first time in 2025: insurance company CNP Assurances in 36th place, and delivery company Mondial Relay in 45th.

“Within an economic environment characterised by modest GDP growth, persistent inflation and weak consumption, French brands are underpinned by strong brand equity, which acts both as growth driver and protection against market disruption,” said Kantar in the study.

“Successful French brands are those that remain coherent and loyal to the principles they embody – a strong heritage, uncompromising quality and the ability to innovate – while standing out for their bold, positive values. Their ability to affirm their identity while acknowledging local expectations has strengthened their international appeal and their high-end positioning, at a time when consumers are redefining their approach to value,” concluded Toursel.