AllSaints continues its UK expansion with two new store openings this month, at London’s St Pancras station and Meadowhall shopping centre in Sheffield, South Yorkshire.
The just-opened St Pancras store is located on the ground floor of one of London’s busiest transport hubs, home to the Eurostar and a gateway to international travel, it said, explaining the strategic positioning for its latest London opeming.
This marks AllSaints’ second store opening within Network Rail Property locations, following the success of the London Bridge space, which opened in May 2024 and “has performed strongly”.
Spanning 810 sq ft, the St Pancras shop (located between Calvin Klein and Accessorize), has been fitted out in the brand’s “signature urban aesthetic”, with high ceilings and brick walls that complement the original features of the station’s historic railway arches.
It offers the full AllSaints range, including items from the new collection, The Infinite Summer, a curated selection of summer outfits.
To celebrate the opening, AllSaints will host an open-to-the-public launch party on 30 April with live music throughout the day and 400 prizes to be won by its visitors.
With this latest opening, AllSaints products are now available in 10 locations across London, through a combination of standalone stores, concessions and outlets.
Now onto the also-recently-opened Meadowhall store which replaces its previous shop at the shopping centre bringing a “brighter and more premium trading space”, located between Reiss and Michael Kors.
This enhanced location will allow for a greater product range to be showcased, alongside AllSaints’ staples such as leather jackets and biker boots within the brand’s new store design concept, first launched in Los Angeles in 2024.
The new stores form part of AllSaints’ ongoing UK expansion programme following recent openings at Birmingham Bullring, Manchester’s Trafford Centre and two locations in Glasgow, taking AllSaints’ total store count to 306 globally, including standalone stores, concessions and franchises.
Frankie Mallinson, global retail director, said: “These latest openings would not have been possible without the dedication and collaboration of teams across AllSaints, whose hard work continues to drive our growth as a global fashion brand. We are proud that our St Pancras store team leads – Anthony Ngot, Holly Bazendale and Chancelle David – have all been promoted from within, bringing with them a wealth of experience from other stores.”
Mallinson added: “At Meadowhall, we are privileged to have Lindsey Burns, our store manager, who has been with AllSaints for more than 14 years. We are immensely grateful to her and her team for their commitment to bringing the new store to life.”
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