Desigual closes fiscal year 2024 with €332 million in revenue

Desigual ended its 2024 fiscal year with a turnover of €332 million, driven primarily by an increase in international sales and the strong performance of its online channel. Pretax profit reached €3.1 million, a slight increase from the €3.04 million recorded in the 2022 fiscal year—the most recent period with available data. However, during that same 2022 period, Desigual had reported total sales of €379 million, marking a 12% decrease in revenue for 2024.

Online sales played a pivotal role, accounting for 35% of the company’s total revenue—or €116 million. This marks a significant rise from 2019, when e-commerce represented just 19% of overall revenue. The channel’s growth has been largely fueled by Desigual’s recent entry into major global e-commerce platforms such as Macy’s and Nordstrom.

By market, the brand posted solid growth in the United States and Japan, with sales increasing by 7% and 9%, respectively. Meanwhile, the EMEA region (Europe, the Middle East and Africa) delivered a strong performance, registering an 11% year-over-year increase.

These results reaffirm Desigual’s transformation strategy, first introduced in 2019 just before the pandemic. The brand has since repositioned itself with a more contemporary and fashion-forward aesthetic, aimed at attracting a younger consumer base. As part of this renewed identity, Desigual recently named Madrid-born actress Ester Expósito as its global ambassador for the full duration of 2025.

Another key growth driver was Desigual’s continued investment in its international retail network. Over the past five years, the company has allocated €98 million to restructure and expand its physical store footprint. A major milestone in this strategy was the opening of its first flagship store in Shanghai in October 2024—a pivotal move in its broader push into the Asian market, developed in collaboration with local partner E-Shine, active since 2022.

Founded in 1984 by Thomas Meyer, Desigual currently operates a commercial network of 282 monobrand stores across 95 international markets, leveraging 10 distinct sales channels. Looking ahead, the company plans to continue investing in communication and marketing, allocating approximately 10% of its total revenue to these areas in 2025.