Ba&sh introduces its first wellness capsule

This spring, Parisian womenswear label Ba&sh unveils its first foray into wellness, launching a capsule yoga collection and women-focused retreats across France—marking what the brand calls a “new holistic and hedonistic chapter.”

A long-time champion of smart fashion, known for its slower, more environmentally conscious approach, Ba&sh—certified B Corp since summer 2023—is embracing the booming wellness movement. The global wellness market, valued at $4.6 billion in 2020, surged to $6.3 billion by the end of 2023, according to the Global Wellness Institute. In France, a study by Kantar notes that yoga is growing at an impressive annual rate of 20%.

This expansion into wellness is led by the brand’s co-founders, Barbara Boccara and Sharon Krief, who envision a lifestyle that celebrates well-being, sisterhood and joy—a natural extension of their feminine wardrobe philosophy.

Wellness retreats with a focus on sisterhood

Ba&sh is debuting its first activewear capsule, offering a selection of stylish yet functional pieces including yoga bras, leggings, T-shirts and hoodies emblazoned with the cheeky mantra: “I do yoga and drink tequila.”

Designed with a second-skin effect, the pieces balance performance and comfort, accompanying women in their everyday movement rituals. The collection will be available starting May 16 both online and in stores, and will be accompanied by wellness accessories such as yoga mats, tote bags and water bottles.

In addition to the collection, the brand will roll out a full immersive activation program throughout 2025, featuring in-store experiences, exclusive workshops (including yoga and tarot readings) and invite-only VIP events to further connect with its community.

Taking its wellness commitment even further, Ba&sh is launching a series of inspiring women-only retreats—designed to foster reconnection, self-care and collective energy. The summer itinerary includes destinations like Biarritz, Barbizon and Ramatuelle, with four-day escapes starting at €1,200 per person.

Rooted in a balance of zen and celebration, the retreats will feature a curated schedule of yoga sessions, sound meditation, beach walks, lithotherapy, mindful eating, and conscious living practices. Ba&sh has enlisted a roster of wellness experts to lead the experiences, including yoga teacher Élodie Garamond and psychologist Vanessa Zerbib.