French fashion giant SMCP announced on Friday the appointment of Kleine Tan as CEO of the firm’s Asia region, effective April 1.
Tan succeeds Jimmy Lam, who has decided to pursue new opportunities outside the group, which owns the Sandro, Maje, Claudie Pierlot, and Fursac brands.
“I am delighted to join SMCP. I look forward to working closely with the teams on the ground to build on the strong foundations already in place,” said Tan.
“I would like to thank Isabelle Guichot and the rest of the SMCP management team for the trust they have placed in me to continue driving the development of our brands across the region.”
An expert in the Asian market, having lived and worked in Singapore, Tokyo, Shanghai, and Hong Kong, Tan most recently served as president of Loewe Asia at LVMH, where he played a pivotal role in the brand’s expansion and performance in the region.
He began his career in 1999 at Louis Vuitton in retail and merchandising before joining Burberry, where he held regional roles in retail operations and merchandising. In 2010, he moved to Prada and Miu Miu in similar roles, followed by senior leadership positions at Givenchy as managing director for Asia-Pacific and VP Japan & APAC, where he led the strategic turnaround and growth of the business in the region.
“I am very pleased to welcome Kleine Tan as CEO of SMCP Asia. Having lived and worked in Asia for the past two decades, Kleine brings a solid international perspective and a deep understanding of the retail and wholesale dynamics across the Asia-Pacific region,” said Isabelle Guichot, CEO of SMCP Group.
“As we continue to implement our strategic roadmap in the region, notably with our network optimization in China, I am confident that Kleine will bring a new pragmatic and expert vision to the table, seizing potential new opportunities and inspiring the teams to reach new milestones. I would like to join the SMCP team in wishing him every success as he steps into his new role, and at the same time, thank Jimmy for his unwavering commitment over the past eight years with the Group.”
Evelyne Chetrite and Judith Milgrom founded Sandro and Maje in Paris in 1984 and 1998, respectively, and continue to provide creative direction for the brands. The firm acquired Claudie Pierlot and Fursac, respectively, in 2009 and 2019, with firm’s portfolio of brands present across 50 countries globally.
Copyright © 2025 FashionNetwork.com All rights reserved.
