G-III partners with Aldo for licensing deal for G.H. Bass brand

G-III Apparel Group and Aldo Group announced on Thursday a new licensing agreement for the heritage American loafer brand G.H. Bass.

Under the new deal, Aldo Group’s Aldo Product Services (APS) will design, manufacture and distribute and sell the Massachusetts-based brand’s footwear, bags, and small leather goods, according to parent company G-III.

The seven-year licensing agreement gives Aldo the rights to distribute G.H. Bass products across authorized retail channels in North America, including the management of the brand’s e-commerce platform, with the partnership debut set for the Spring/Summer 2026 season.

The new collection will showcase a curation of the brand’s iconic pieces while featuring innovative, heritage designs, in a bid to capture new consumers, according to a press release.

“We are thrilled to embark on this strategic partnership with Aldo Product Services, which will extend the reach of our globally recognized and iconic brand, G.H. Bass to a broader consumer base,” said Jeffrey Goldfarb, EVP at G-III Apparel Group.

“Aldo’s expertise in footwear, along with their extensive supplier network and proven omnichannel capabilities, will strengthen the presence of G.H. Bass by offering an expanded range of products both online and in-store.”

Aldo Product Services will leverage its extensive global supply chain, manufacturing expertise, wholesale partnerships, and direct-to consumer digital networks to further elevate G.H. Bass’s presence in the market.

The partnership also looks to solidify Aldo’s position as a leader in the footwear and accessories industry.

“This partnership is about more than strategy — it’s about vision,” said Jonathan Frankel, president, Aldo Product Services.

“In the face of evolving market conditions, this is not the time to slow down. There has never been a more compelling moment to unlock the full potential of an iconic American heritage brand. For nearly 150 years, G.H. Bass has built a remarkable reputation for impeccably crafted footwear. With this bold step forward, we are harnessing Aldo Product Services’ diversified global sourcing network and manufacturing agility — competitive advantages that are more critical now than ever. Combined with our deep design expertise, we’re fueling the next chapter of growth with a focus on effortless style and everyday luxury — delivering elevated essentials that blend heritage, quality, and modern design.”

​Established in 1876 by George Henry Bass of Wilton, Maine, G.H. Bass was acquired by G-Ill in 2013.
The New York-based parent company also owns DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands including Calvin Klein, Tommy Hilfiger, Nautica, Halston, Converse, BCBG and National Sports leagues, among others.