Pandora opens another Oxford Street store with unique look

Oxford Street’s status as not only London’s and the UK’s but also Europe’s busiest shopping thoroughfare has long meant that brands open not just one but multiple flagships along its 1.2 mile/1.9km length.

And the latest brand to do that is Pandora, which on Wednesday unveiled a new Oxford Street West store.

The fourth branch of Pandora on the street, it’s at number 374 in a space occupied by The Body Shop for many years. It’s a prime position opposite Bond Street tube station — the underground station that delivers million of visitors every year to the area.

It’s offering the brand’s full jewellery collections, including its Lab-Grown Diamonds and engraving services, and has been designed to stand out.

The company said it was created “with the clear mission to enhance the brand’s visibility on one of the world’s busiest shopping streets. While it is the fourth Pandora location on Oxford Street, it introduces a bold, custom store typology – the first of its kind in London”. 

The store features Pandora’s first fully tiled façade, “with striking entrance and window portals that maximise transparency, product display, and marketing visibility”. 

Inside, “the layout has been specifically designed to showcase Pandora’s elevated collections, such as Lab-Grown Diamonds, while allowing for seamless client circulation, creating a fluid and immersive experience from the outside in”.

The company’s UK marketing director Sarah Chenery said the company “set out to create more than just a normal store – we wanted to deliver a powerful statement for the brand. The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora. Every detail of the store is intended to connect with clients in a meaningful and memorable way. We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora”.

The brand has a number of opening day inducements such as the first 50 My Pandora members who visit the store on the day receiving a £50 voucher and a pre-engraved London skyline charm, designed by a retail team member to add a local touch.

There’s also a live illustration event with fashion illustrator Angelica Roselyn on Friday and Saturday. She’ll be offering live gift box illustrations for customers.