Bogner reports another record-breaking year

Crisis? What crisis? Bogner appears to be unaffected. The Munich-based luxury and sportswear brand once again posted record-breaking results for the 2023/24 fiscal year, with revenue climbing 7% to €187.6 million, compared to €175.6 million the year before.

Growth spanned all distribution channels across both core brands, Bogner and Fire+Ice. Digital sales surged by 15% year over year, while wholesale revenue increased by 8% and retail sales grew by 2%.

“Our record revenue in the 2023/24 fiscal year highlights our strength as a luxury sports fashion brand. Bogner is also on track to achieve sustainable growth in the current fiscal year,” said CFO Frank Wiesner. 

The company further expanded its global footprint with new stores in the United States, the United Kingdom, and France. Alongside a new permanent location on Madison Avenue in New York, a partner store opened in London’s Mayfair. Several pop-up and partner locations were also launched in the French Alps, in elite ski resorts such as Annecy, Megève, Courchevel, and Val d’Isère.

Bogner continues to strengthen its international presence and brand awareness while benefiting from the strong performance of both core brands.

A key focus of the past fiscal year was product innovation, with a stronger link between ready-to-wear and active sports collections. Jersey, knitwear, and outerwear were key categories, contributing to an expanded year-round product portfolio.

Looking ahead to 2024/25, Bogner remains focused on international expansion, with its home market in the DACH region continuing to play a central role.

Another priority is the strategic development of its omnichannel capabilities. Alongside strengthening its digital business, the company is optimizing processes to better meet the needs of strategic partners and expand its international network.

“We are growing thanks to the outstanding dedication of the entire Bogner team. Our community represents a unique lifestyle driven by a passion for sports, fashion, and innovation. This is reflected in our strong core brands and first-class portfolio,” said Daniel Hiendlmeier, appointed Chief Brand Officer and Managing Director in the summer of 2024.