With Mother’s Day coming on 30 March, GlobalData is predicting a total spend for the event of £2.4 billion, “as consumer participation rises”. That would mark a 5% rise year on year and is based on the data analyst’s regular monthly survey of 2,000 consumers.
With more consumers marking the day, GlobalData said “retailers have an opportunity to cater to the rising demand for premium gifts and experiences. Strategic marketing, along with tailored product offerings, will be key to capitalising on this trend ahead of the event”.
Its Mother’s Day Intentions Report 2025 says the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4%, a 2.9ppt increase on 2024. And consumers plan to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30.
Despite a wider trend towards experiences rather than products, “gifting will be the most popular expense this year, with categories such as clothing, fine jewellery & watches and health & beauty among the most sought-after”.
In fact, GlobalData is talking about a “decreased interest in takeaways and dining out this year. 17.5% of Mother’s Day shoppers plan to have a special meal at home with mum, a 3.1ppt increase on 2024”.
But while that should benefit those selling the food and drink for consumers to dine-in in style, it should also leave more cash for those aforementioned categories such as fashion, beauty and jewellery.
GlobalData senior retail analyst Eleanor Simpson-Gould said: “Retailers should offer personalised gifting options, including customised clothing, bespoke jewellery pieces, and curated beauty gift sets. Providing unique and thoughtful gifts will appeal to the customers looking to make a special gesture on Mother’s Day. Additionally, retailers must enhance the shopping experience by offering gift-wrapping services and convenient delivery options to make the process seamless for shoppers.”
That’s particularly important given that the survey showed 62.5% of Gen Z consumers agreeing that “retailers do not do enough to provide gift inspiration.” This sentiment is far higher than that of their cohorts. Almost half of this age group plan to spend more on Mother’s Day this year.
Simpson-Gould added that: “Retailers must engage with Gen Z shoppers on key social media platforms such as TikTok and Instagram to promote affordable Mother’s Day gift ideas, offering exclusive discounts and engaging content to attract budget-conscious shoppers. Next-day delivery options will be a significant draw for this age group. Given that 63.8% of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute’ online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event.”
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