Womenswear brand Wyse London is the latest label to enter the resale sector with the launch of Preloved, “its first official marketplace for buying and selling authentic, preloved pieces” from the label.
The company said the platform has been created to increase its product lifespan long after its initial use with customers able to shop secondhand garments “confidently with the knowledge that each item listed has been authenticated with verified product history”.
Interestingly too, “sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free”.
The platform, which launched this week, will see customers able to “bid for, chat and sell preloved Wyse London items directly with one another”.
It’s all powered by major UK resale platform Continue, whose tech Wyse said enables it to “offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey”.
The companies said that listings are “linked to original purchases, so customers have visibility on verified product history”. Plus “buyers will be able to chat with other Wyse London fans, make offers, and access exclusive drops”.
Customers also “have the ability to buy their own Digital Wardrobe in order to sell and buy products with ease. Pre-filled listings have been created to allow customers to list within seconds including product information, imagery and descriptions. All that customers need to include is condition and price. The platform also offers smart-pricing, recommending prices based on the item’s condition”.
Wyse CEO Kara Groves added: “It’s important in today’s society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.”
Copyright © 2025 FashionNetwork.com All rights reserved.
