Maison Schiaparelli opened its Harrods boutique in early 2023 and now it’s launching what it says is a “significant new chapter in the brand’s presence” in the UK as it doubles its footprint in the luxury department store.
It’s moved to a new location on the store’s key first floor dedicated to luxury womenswear and said the space “reaffirms the Maison’s commitment to offering its international clientele an immersive experience that blends the brand history with artistry, heritage, and unique design”.
Schiaparelli, under creative chief Daniel Roseberry, is having something of a moment as it continues to be a top choice for red carpet events globally.
Simon Longland, director of buying, fashion at Harrods, said the store is “committed to curating a fashion offering that celebrates creative vision, craftsmanship, and exclusivity. Schiaparelli’s expanded presence reflects the growing demand from our clients for design that is both daring and refined. Daniel Roseberry’s unique approach to storytelling and silhouette continues to resonate deeply with our global clientele”.
The new Harrods space “is a collaboration with” Roseberry and architecture agency Halleroed and covers 222 sq m (2,390 sq ft), drawing inspiration from some of the brand’s key historical elements — “most notably, the surrealist and theatrical themes born from Elsa Schiaparelli’s collaboration with Salvador Dalí, her work with designer Jean-Michel Frank, and the brand’s signature blend of whimsical sophistication and true French elegance”.
Halleroed said: “Our vision was to create an environment that feels both intimate and residential — but with a bold, elevated twist. To evoke the spirit of Schiaparelli’s original salon at Place Vendôme, we adopted an enfilade layout, creating a sequence of interconnected rooms framed by striking black decorative portals. These not only guide the visitor through the space but also define a sense of privacy and exclusivity.”
Gold, a label signature, plays a central role throughout the boutique, both in colour and texture. Two separate entrances lead visitors through corridors finished with white-wrapped moulding on the walls, echoing the Paris flagship. These corridors open onto a central lobby with a gold-leaf domed ceiling featuring original hand-drawn sketches by Roseberry.
Mirrors are used extensively throughout, both as reflective surfaces and “decorative and illusionistic elements that expand and animate each room”.
The individual rooms include a jewellery room, conceived as a surrealist bathroom, with walls clad in hand-cut, hand-installed Venetian gold glass mosaic, reminiscent of an Art Deco bathroom. Jewellery is presented in the marble bathtub.
There are three separate rooms showcasing RTW. Then there’s the Boudoir, “tucked away in the apartment-like boutique” as a private VIP lounge that’s followed by a bedroom complete with bed and fireplace, and embroidered artworks and mirrored panelling. Next is the shoe room, cased in mirror and tobacco velvet.
Delphine Bellini, CEO of Schiaparelli, said: “This new boutique-atelier reflects our vision of luxury retail as a singular, elevated, and tailor-made experience. It is a tribute to the trust of our clients, the unwavering dedication of our teams, and the exceptional partnership we share with Harrods. The creative alchemy between Daniel Roseberry and the design duo Halleroed gave birth to this sophisticated, daring and immersive concept — our very first of its kind — crafted to surprise and enchant our clients while remaining profoundly true to the spirit of Schiaparelli.”
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