Charlotte Tilbury partners with Dallas Cowboys Cheerleaders

Luxury makeup, skincare, and fragrance brand Charlotte Tilbury has announced its first-ever sports partnership in the United States with the Dallas Cowboys Cheerleaders (DCC).

As the official beauty partner for the DCC, Charlotte Tilbury will provide makeup, skincare, and fragrance support throughout the season. Fans can also expect exclusive social media content, appearances by squad members, collaborative pop-up events, and beauty brand activations at select Cowboys games.

“Darlings, I am so thrilled to be the official beauty partner of the sensational, incredible, unstoppable Dallas Cowboys Cheerleaders!” said Charlotte Tilbury MBE, president, chairman, chief creative officer, and founder of Charlotte Tilbury.
 
“They channel confidence, strength and empowerment, and, just like me, they understand that makeup has the transformative power to change your energy, so you can live a life without limits and pursue your biggest and boldest dreams. When you feel and look like the most confident, beautiful version of yourself, there is nothing you cannot do.”

This partnership signifies a key milestone in Charlotte Tilbury’s expansion across the U.S., a market where the brand already ranks as the #3 makeup label, with bestsellers like Pillow Talk, Hollywood Flawless Filter, and Magic Cream available in Sephora and Ulta stores nationwide.

It also builds on the brand’s entry into the sporting world following its partnership with F1 Academy, which supports young female racing drivers.

“The Dallas Cowboys Cheerleaders and Charlotte Tilbury – both instantly recognizable, unapologetically authentic and rooted in excellence. This first-of-its-kind partnership isn’t just about beauty products, it’s about aligning with a brand that shares our values of empowerment, self-expression, and high performance in all that we do,” said Charlotte Jones,  co-owner and chief brand officer, Dallas Cowboys.

“We are honored to have the Dallas Cowboys Cheerleaders serve as a leading example of Charlotte Tilbury’s mission, one that encourages confidence, celebrates uniqueness and inspires women everywhere to be the best version of themselves. When women lift each other up, we don’t just step – we leap into greatness.”