Eco Age relaunches “as agency for future fashion”

Sustainability consultancy Eco Age is relaunching this month as “the voice of future fashion”. The 16-year-old agency behind the Green Carpet Fashion Awards and included former clients such as Gucci, Stella McCartney, Chopard and Diesel, has now undergone an extensive rebrand, “creating an elevated identity that merges conscious fashion with nature-inspired aesthetics”.

Having closed last year following “a financial attack” on the business, it has reopened under the ownership of former journalists John and Clodagh Higginson, who also own communications agency Higginson Strategy. 

Marwa Zamaray, who has two decades of experience in the fashion industry, has also joined as partner and executive director.

Its new tagline ‘Fashion. For A Future’, emphasises the agency’s commitment to working with the fashion industry as it targets “a positive, innovative and far more sustainable future”.

Claiming more than 220,000 followers across live social media channels, including Instagram, LinkedIn, TikTok and Facebook,  it is “reigniting its base of followers”.
 
Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland.

Meanwhile, the agency has hired an advisory board that includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, fashion journalist turned activist Bel Jacobs, and By Rotation founder Eshita Kabra-Davies.
 
Clients include colour platform technology company Sparxell and Textile Genesis, “a traceability platform custom-built for the fashion and textile ecosystem”.
 
The agency also plans to reinstate the Green Carpet Fashion Awards next year.
 
John Higginson, CEO, said: “Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty.
 
“The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.”
 
Zamaray added: “Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry.
 
“Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I’m proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet.”